Automotive Marketing Professional
President & Architect of Ideas
Ken Daly started Business Forms Associates (BFA) and his daughter Lisa continues to evolve the company into the sales and marketing organization it is today. Educated in Fine Arts at York University, Lisa began her career at BFA learning the business by processing orders and eventually overseeing both the art and production departments. Branching out on her own for a time, Lisa gained experience travelling extensively and working in the sales and marketing department of the high technology, government controlled field of homeland security. After a family crisis in 2004, Lisa took the helm of BFA. A true visionary Lisa led her team by focusing on two vertically-integrated markets with which BFA had already achieved considerable experience and success: automotive and insurance. Lisa’s our far-traveling Architect of Ideas and a seasoned road warrior. She ensures the unique, team-sourced solutions we provide to our clients are consistently on message and of the finest quality. Offsite, she can be found on the basketball court sidelines managing her son’s rep team. She enjoys time with her husband, two children and her walking companion Chubbs, a labradoodle.